The transformative power of Artificial Intelligence (AI) is evident, but its full potential is often left untapped. This isn’t due to technical challenges, but rather a sizable communication gap between technical teams and senior leaders. For mid-to-senior-level leaders, knowing how to communicate effectively about AI isn’t optional; it’s crucial for driving business growth and successfully implementing AI. Originally published at LinkedIn Pulse on 30 November 2025. Effectiv

The global executive suite has invested an estimated $30 billion to $40 billion in Generative AI (GenAI) initiatives. Yet, a staggering majority of these investments are failing to yield a measurable financial impact. The widespread failure to convert this capital expenditure into shareholder value signals a profound strategic misstep. The core issue? Treating AI as a standalone technological novelty, a shiny new chatbot , rather than a fundamental amplifier of exis