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From Reporting to Thinking: Making Analytics Work for the Business
Over the past two decades, I’ve used analytics to support decision-making across nearly every part of enterprises. Yet, I’ve never once built a dashboard. They’ve consistently failed to deliver the insight and agility needed for real-world decisions. Dashboards demand a fixed set of questions and perfectly cleaned data up front, take months to build, and quickly become obsolete. In practice, they trap insight in rigid charts, leaving users to scroll through stale reports inst
Mar 24 min read
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