Your organisation may be tilting at windmills, hiring a Don Quixote for a Chief Data & Analytics Officer if your data strategy is not driving profit. A profound crisis exists: trillions in data investment yield limited returns, marked by a pervasive “two-year curse” instability among data leaders and 50-80% project failure rates. This failure is primarily managerial, as roughly 70% of struggles stem from people and processes. Data leaders often fail to establish Continuous Va